Demographic and socio-cultural changes
Slower population growth, an ageing population, and a plurality of cultural communities are all having an impact on commercial demand.
The rise of e-commerce
Consumption patterns have diversified. Between 2009 and 2022, the share of Quebec adults who made an online purchase increased from 20% to 75%.3 The value of online purchases has also increased, with a significant increase during the COVID-19 pandemic (+30% between 2019 and 2021). However, the easing of public health restrictions has also meant that consumers are returning to stores, leading to hybrid purchasing practices.4
Improving the customer experience
The development of new services in shopping centres is becoming an underlying trend (café, barber, hairdresser, tailor, etc.). However, one in two shoppers still browses in-store before buying online.
The rise of environmental concerns
The changing lifestyles of the younger generation and growing concerns for the environment are leading consumers to question the provenance of the products they buy or the environmental and ethical codes of conduct respected by the retailers and shopping centres they visit.